FAQ
Published in late September. Exportable CD is released in October.
- All supermarket, wholesale club and supercenter chain buying offices doing over $20 million annually in retail sales and their divisions
- All wholesaler buying offices supplying supermarkets making at least $20 million annually in retail sales and their divisions
- Non-food distributors
- Candy, Tobacco and Media Distributors
- Leading drug store chains
- Leading dollar store chains
- Leading mass merchandisers
- Leading category killers
- Specialty wholesalers
| Can I use the Marketing Guidebook with Market Scope? |
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Yes, now that Market Scope presents its data by Marketing Guidebook definition, both resources can be used to gain a more complete understanding of a given market or company. Some figures may be slightly different, since they are created at different points in the year (the data in Marketing Guidebook comes from a report generated in June, the data in Market Scope from a report run in November).
| How is Marketing Guidebook better than other directories? |
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We can't speak for anyone else's research, but we can tell you that our directories have an excellent reputation for accuracy and usefulness. Each year we verify or update each profile through direct company contact, and throughout the year we track the industry through the Internet, trade journals and other sources. In addition, we have a resource that no other directory has, the Trade Dimensions Retail Site Database, which has information on every individual supermarket location in the US.
| Does Marketing Guidebook give me the address of each store? |
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No, the Guidebook presents the market from a company headquarters and division point of view. We do track individual store locations though and can provide that information in special reports. For more information of these special reports, please call Trade Dimensions sales (203-222-5728).
Yes. We produce two different versions – Read-Only and Exportable.
Free demos are available.
| What's the difference between the Read-Only CD and the Exportable CD? |
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The Read-Only CD is merely an electronic version of the book with very limited capabilities while the Exportable CD allows you to do more than both the book and Read-Only CD. With the Exportable CD you are able to do various searches by location, number of stores, etc. You are also able to export information to create mailing labels and perform mail merges as well as export company information to perform your own analysis.
No we are not offering the Marketing Guidebook online at this time.
| Do you have other directories that would be helpful to me? |
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Trade Dimensions publishes a complete line of directories on retailers that carry the products of consumer packaged goods companies. Boost your sales by taking full advantage of all the markets available to you. In addition to the Marketing Guidebook, you might be interested in one or more of the following:
Directory of Convenience Stores
The single most complete and accurate guide dedicated solely to sales and marketing information on the leading convenience store chains. What the Marketing Guidebook does for supermarkets is what this volume does for C-Stores. Profiles of nearly 1,500 convenience store chains in the U.S., Canada and Puerto Rico and over 400 convenience store suppliers, including 7,300 key contacts.
Market Scope
Supermarket counts and the most accurate retail market share data available anywhere, at any price. Only Trade Dimensions can produce supermarket share using store information from our one-of-a-kind database of every supermarket in the U.S. View the latest share information by market for all 52 ACNielsen Scantrack markets, all 64 IRI InfoScan® markets, 205 DMA®s, the top 100 MSAs and all 48 contiguous Trade Dimensions markets. Market Scope's Mid-Year Update keeps you atop the dramatic changes that occur in six months. Manufacturers, finance and investment companies, advertising agencies and researchers all rely on Market Scope as the definitive guide to supermarket market share. Don't settle for "guesstimates" or chamber of commerce numbers -- get the real answers from Market Scope!
Key Account Profiles
Key Account Profiles track the top retailers targeted for sales by small- and medium-sized manufacturers. This key information on the country’s top 40 chains (Wal-Mart, Kroger, Target, Walgreen Company, Costco, CVS, SUPERVALU, Safeway, Ahold USA, and more) includes everything from “Just the Facts” to in-depth analysis from the highly regarded Trade Dimensions editorial staff. Insight includes: advertising/marketing/branding, consumers, competition and technology.
